The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…
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The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…
We have seen many changes in the algorithms that have been used by Google
When people search for content on this popular engine. This is something that has continued to evolve quite a bit, but the biggest change up to this point is yet to start showing the kind of effects it will have on websites. The algorithm is going to be such a powerful change in the long run, that it has been labelled “Mobilegeddon”.
This algorithm comes in response to the always growing number of mobile users that are now surfing the web on a daily basis. A number that is expected to match that of PC users by the year 2018.
The biggest reason why you need to make sure that your website is mobile friendly and has a responsive design, is that once with the implementation of Mobilegeddon, your website will only show up in the mobile search results on Google if your site has been adapted for mobile users.
This means that if your website has not been adapted to a responsive design, it will not be displayed in the search results at all. This is something that you really want to avoid because a very large number of internet users are not using their phones to browse the net. This means that you might be missing out on thousands of users who are only going to be given results from pages that have been properly updated.
Any business that wants to get make sure that anyone can see their content from any kind of device, is going to have to make sure that their design is updated with a professional responsive design. This is not the kind of update that you should consider optional. This is essential if you want to survive in the modern world.
Facebook continues to demand attention as they announce a new feature that will roll out in 2015
Marketers take note,this feature is designed to drive more traffic from your Facebook Page to your website: a new call-to-action button.
While this feature isn’t available to everyone just yet, it is projected to release in the U.S. over the next few weeks and worldwide in 2015. So if you don’t see it on your Page already, no worries, its on the way. Until then you can check out this post for details
How Does It Work?
Administrators for your page can choose one CTA button from a list of pre-programmed button options:
- “Sign Up”
- “Shop Now”
- “Contact Us”
- “Book Now”
- “Use App”
- “Watch Video”
- “Play Game”
You can link the CTA button to any destination on or off Facebook to assist in meeting your business goals. The official announcement. According to VentureBeat’s conversation with a Facebook spokeswoman, Facebook will monitor the links in the same fashion they monitor current links, users can continue to report Pages with malicious links.
The CTA will be displayed in a fixed location: the top of your business Page, to the left of the Like button.
The location of the CTA button will makes your cover photo more imperative than ever. Be sure the color and design of your photo isn’t making the button less visible to Facebook Fans who aren’t accustomed to seeing it there. Mobile app integration may prove problematic as at the time of publishing, the CTA buttons don’t appear on the mobile app, it might be confusing to mobile users if you use your cover photo design with the new CTA button.
Visit online retailer Dollar Shave Club’s Facebook Page -to get a sneak peak, they were given beta access to the new feature and chose the “Sign Up” button linking to their home page. Dollar Shave Club’s director of acquisition, Brian Kim, reported a boost in customer acquisition efforts as a result of the CTA. He told Facebook, “Over the course of a three-week test, the Sign Up call-to-action button deliveres d a 2.5x higher conversion rate versus other comparable social placement aimed to drive new user acquisition.”
Keep an eye open for the new CTA button on your business Facebook page in order to take advantage of the new feature.
Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for long. In Addition, you are not likely to stand out among competitors.
Orangehat can perform a free audit of your website and show you current examples of our work. We can help you devise a game plan that works for you!
Give us a call and see what we can do for you, at 800-788-8596.
photo credit: mkhmarketing via photopin cc
Visual Marketing is becoming a must when posting to Social Media.
This includes something as simple as making sure each post contains some type of image or graphics. Yes, sometime the task can seem tedious, inevitably it could make a huge impact on your marketing goals.
Tweet, Tweet
Some people overlook the influence of twitter on Social Media, missing out on a powerful visual marketing platform. One A/B tests found that tweets with images get 55% more leads.
photo credit: opensourceway via photopin cc
Adding an image alone, can almost double its impact.
Submit To Pinterest
Attempting to engage with your ever-growing Pinterest following? Each blog post needs an image that readers can “pin” to Pinterest.
photo credit: Wicker Paradise via photopin cc
The ideal size for Pinterest images is 735 x 1102 pixels for a vertical image or 735 by 735 pixels for a square image. 735 pixels is the maximum width and 1102 pixels is the perfect length for an image. When you create a Pinterest image, you can embed the pin in the blog post so your readers can repin your perfectly formatted pin.
Photo Albums
You can create albums on Facebook and Google+ that can contain hundreds of photos. These albums are perfect for large events such as conferences and parties. The more pictures you post, the more likely someone will see themselves or someone they recognize. In turn, increases the likelihood of them commenting and re-sharing the pictures with others.
photo credit: sean dreilinger via photopin cc
Ready, Set, Tag!
Company Christmas album equals brand awareness
Automate Facebook Graphics
There are two ways to include a graphic in a Facebook post about a story. One is to create a graphic, upload it to Facebook, and include the post URL in your caption. The second is to share a link directly to Facebook, and let it pull in the image for the story.
Since Facebook updated its algorithm, our experience is that the latter method results in far more views on Facebook (and Facebook only).
Don’t Just Hangout on Google +
One of the most innovative features of Google+ is Hangouts on Air (HOA). This enables you to create live video interviews featuring experts and guests. Once your live Hangout is done, Google automatically turns it into a YouTube video that you can then share on all of your other social media accounts.
Give it a try! Here are two resources to help you make awesome HOAs:How to Be A Google+ Hangout Hot Shot and Take Your Google+ Hangout Series to the Next Level.
photo credit: Jason A. Howie via photopin cc
We hope this gives you some fresh ideas and new ways to incorporate visual marketing into your social media plan.
Visit Orangehat blog for more SEO tips
What are the best ways to make sure you are targeting the audience you want with your SEO content?
If you are a bakery for instance, would you think that articles about how to treat fleas on dogs would be good for driving traffic to your bakery website?
So should your articles be based on the general theme of your business or services on your website. This is one way you can target your audience.
Using keywords that customers use when searching for you is another way to target your audience.
As a business owner you should know better than anyone else what keywords are associated with your business.
Research for keywords related to your product or service area. You could have overlooked some important keywords.
Search engines like fresh content.
This is an ongoing process, not just a once every six months project.
Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for very long. You are also not likely to stand out against competitors as someone who knows their product or service very well.
Orangehat can perform a free audit of your website and show you live examples of our work. We can help you come up with a plan that will work for you.
Give us a call and see what we can do for you, at 800-788-8596.
Believe it or not there are many businesses out there don’t have a website and don’t use Internet for advertising. Say What????
In these days of push a button technology it seems rather extreme that anyone would even dare think of being without a website and all it has to offer for the business.
The Internet is here to stay.
Using the Internet for marketing your business is becoming vitally important to the success of your business.
The Internet reaches a wide audience quickly. Through the Internet you can increase awareness of your product, and you can increase interest in your brand very quickly with the right marketing strategies.
You can target a specific audience using the internet. Have a product that is specifically designed for a teenager? Using clever strategies to personalize your message to your targeted audience.
An undecided internet shopper may look at your product, go away and come back easier than when making trips back and forth to a store. With online purchasing the convenience makes it that much more popular.
Marketing your website using the Internet is relatively inexpensive. For very little investment you can create quite a marketing campaign. Your business becomes more visible.
Offering incentives online such as promo code discounts, shopper rewards, or free shipping are all ways to generate business on your website.
Let Orangehat perform a free website analysis. If you are not fully using your website marketing strategy to its greatest potential you are losing money!
Let your website make more money for you.
Call Orangehat at 800-788-8596
Never underestimate the power of a well designed website.
It is estimated 51% of shoppers will research online before visiting a store to purchase and another 44% will visit online and purchase (that leaves a few folks going back and forth.)
At Orangehat, we offer a free website analysis.
When setting up a website often one of the first steps is to purchase a domain, which is basically the name and identity of your website. Popular domains such as GoDaddy or Name.com typically charge an annual fee which needs to be renewed.
A Web Host is the virtual space where your website “lives.” Webhosting packages are usually offered at a minimal fee depending upon your needs.
Content Management Systems are usually the next step in setting up your website, a popular choice is WordPress, which not only is free it is easy to learn and maneuver.
You can choose a theme from WordPress for your website or you can have your website designed and built from scratch for a fee.
Once your website is set up the content needs to be added. Your website should have been designed in such a way that you know where the content goes when the website goes live.
Content is vital to your website success. You can write your own content but hiring a professional can make all the difference in the success of your website.
Fresh and engaging content stimulates interest in your website which in turn stimulates interest in your product or service.
Orangehat will work with you to strategize your content and manage your SEO to maximize your exposure and generate traffic.
Call Orangehat for more information at 800-788-8596.
The Hummingbird is said to be a more precise search tool and provide faster results for queries.
Google, as promised, launched its latest algorithm, just as the company celebrated its 15th anniversary.
The advantages of Hummingbird are that your entire search will be read instead of just a few words. For example, lets say you are searching for a restaurant that serves vegan dishes in Nashville, TN for under $10. In the past you might type in restaurants, Nashville, TN then a second search saying vegan restaurants under $10 once the list of restaurants is returned.
With Hummingbird, feasibly, you will be able to type “restaurants in Nashville, TN serving vegan meals for under $10” and get a list of restaurants that are just that.
Using Hummingbird the entire query is supposed to be read and quickly return your search results. The goal is to be faster and meet what people are searching for. At this time, whether the claims are working exactly as hoped is to be determined. Google officially released the information around their 15th anniversary so the official statistics are still undetermined.
What does this also mean for the future of SEO?
Quick, word filling content of little meaning will be a thing of the past. Content that engages the audience, answers questions, provides solutions will make the cut. Orangehat is your source for quality SEO content.
Find out how more relevant, quality content will work for you.
Call us for a free website audit and see live samples of our work. See the difference between quality and quantity content.
Contact Orangehat today at 800-788-8596
Change is inevitable. Change is beneficial and often very lucrative. Some embrace change and even thrive on it.
Others stay in their comfort zone because they hate change. Refusal to change could cause you to be left behind.
To deny the power of the Internet and the strategies for marketing is equivalent to burying your head in the sand. How many offices do you see using typewriters these days? How many dial up phones do you see? Exactly. Times have changed and change is ongoing. You have to keep up or you will be left behind.
The need to stay current is crucial to your success in any avenue of life but especially important for business growth and development.
Yes, having a website is important, in fact necessary. But, is that enough? Without generating traffic to your website you will not be fully utilizing the power of the Internet marketing to your best advantage.
How do you continue to generate traffic to your website?
The most effective way is to develop content and use keyword strategy that interests users.
Quality content is not just a hodge podge of words thrown together to fill space. Not only does this demonstrate a lack of talent and professionalism, this will quickly label you as a spammer.
Maintaining high standards for quality content is a necessity for the success of your SEO marketing strategy. Orangehat takes this seriously and will work with you to determine your best course of action and develop a plan for success.
Let us audit your website and make suggestions, show you samples of work we have done and come up with a plan that involves you, the client, and Orangehat to work together to implement change.
Don’t let refusal to change cause you to be left behind.
Contact Orangehat today at 800-788-8596.
