The chairperson of spam search in Google, Matt Cutts, had taken out a recent video lately, based on the subject of misconception in the optimization industry. To sum up, Matt had shown three topics in this video:
- Confusing algorithms of SEO with refreshments of data
- Panda and Penguin system are not mercenary for this website
- The web optimization industry focuses too much on link building and other search engines.
Another misconception about which Matt has thrown light upon is confusing algorithmic coding, refreshing data with search engine optimization. This topic is already covered before. An algorithm is a trick by which the Google search engine changes the way it ranks the search engines and results.
It filters the website according to the index. It is updated from time to time. The recent penguin update was on the algorithm update. Before this, the penguin 2 or penguin 3 was just the refreshment of data.
Updates of Penguin and Panda do not procure Google any monetary profit:
Many people are having such ideas that the Panda and penguin updates generated by Google increases its income to a certain extent. Matt differed on this point saying this to be untrue because the algorithms consist of results in organic search and it has no relation with revenue generation.
Instead, Matt added the Panda could decrease the revenue for Google because it would not accept all the sites from the web taking recourse in filtering and thus it lowers the revenue generated from the Ad Sense.
Matt went on explaining how Google focuses on long-term objectives by increasing the happiness of the searchers. It is done in such a way so that they come back again for searching. Google never makes short-term monetary goals.
Too much, focus on search engines and link building:
Matt discussed at the end how the SEO companies focus mainly on search engine and related link building to achieve higher ranks among the web pages. Matt said they could use this time to make people more aware about their website through social networking.
Then he tells us about the history of most popular sites on the net. All those sites have got famous by using the user-friendly approach among its users. The user-friendly experience can cut a niche in the web market.