Bing , formerly known by different names as Live Search, Windows Live Search and MSN Search is a search engine developed by Microsoft. It was released on 1 st June 2009.

Orangehat's history on Bing

The word “bing” is an onomatopoeia .

Microsoft said that this name was chosen because it was “memorable, short, easy to spell and it can function as a URL.”

In its final version, Bing offers the following search options:

  • Websites
  • Images
  • Videos
  • Shopping
  • News
  • Maps
  • Travel

According to Microsoft, this search engine is innovative in terms of algorithms, resulting in more relevant results, more organized and classified into thematic sections . In addition, new features have been added, such as price comparison .

The goal of this Microsoft search engine is to better compete with the supremacy of the giant Google , the absolute leader in this sector. This accounted for about 65.3% of market share on the date of April 2009.   At the launch of Bing , Microsoft has provided a communication budget of between $80 and $100 million.

This search engine is integrated into the pages of MSN and Windows Live. In July 2009, a partnership was established between Microsoft and Yahoo! This agreement provides that Bing’s algorithm provides the search engine Yahoo! Search Yahoo! portals.

In May 2010, Microsoft announced an alliance with the Canadian manufacturer Research in Motion (all competitors in the field of mobile operating systems) that provides for the integration of Bing as the default search engine in mobile devices such as Blackberry.

The advertising campaign by Microsoft is risky since spending two euros in the promotion brings them just a euro as operating income , therefore generates more than $ 2.5 million in losses as seen in the last year.

The performance of the industry search engine by Microsoft in September 2011 indicate worse outcomes again: since the creation of this division, the company has suffered more than $ 9 billion in losses .

Proposed functions:

  • Search the web
  • Image Search
  • Search videos (with a selection start in the full version)
  • Price comparison via Ciao
  • Search in the news (with articles compiled automatically in the full version)
  • Search on a map ( Bing Maps )
  • Search travel (not available on the beta)
  • Wire feed on every page of results

Bing Facebook integration intensifies

Continuing the integration of data from social networks in its search engine Bing, Microsoft has added new features related to Facebook.

Now, users who use Bing associated with their Facebook account can view comments related to a search result and add their own. They can also “like” a post without leaving Bing and more specifically the “social bar” that appears on the right side of the page.

This bar was introduced last year with the ability to view contextual posts from not only Facebook, but also Twitter, Foursquare and Klout. Earlier this year, Microsoft had already changed its search for photos of friends via Facebook by adopting a layout inspired by Windows 8 and a slideshow mode.

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agent July 1, 2013 0 Comments

Tags are taking a leap forward

Many search engines out there are still using the old way to tag content throughout the Internet using traditional SEO. Bing is now making it much easier to markup content using “Bing tags.”

In the 1990s, tagging was used to categorize articles, but lately, the search engines have been doing the job. However, tagging needs to be done if the search engines fail to do the job.

Now Bing is making an effort so that it is possible to “tag” a person in a blog post or a webpage. This will make a site’s content more visible and is great for content marketing.

Bing! Tagging

Bing! Tagging uses social media

Bing tagging is going to be visible to the public and this will able people to socially tag a page and then share it on FaceBook and other social sites.

The tagged pages will then be shared with others that are logged onto those social media sites. You can share them with all of your friends, or even individual friends depending on the page that you found over the internet through the help of Bing.

It will also be possible to see tagged pages from friends and will display their names on the tagged sections.

Bing is integrating this so more and more people will be attracted to use this feature, and use the search engine.

Only public Facebook profiles will be able to take advantage of the tagging features.

Find out more information about Bing tags at Search Engine Land.


Agent Orange: SEO Consultant


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agent March 11, 2013 0 Comments