Website and SEO Basics
Never underestimate the power of a well designed website.
It is estimated 51% of shoppers will research online before visiting a store to purchase and another 44% will visit online and purchase (that leaves a few folks going back and forth.)
The main goal of a website is to attract visitors to your site, keep them coming back and turn them into returning customers.
At Orangehat, we offer a free website analysis.
When setting up a website often one of the first steps is to purchase a domain, which is basically the name and identity of your website. Popular domains such as GoDaddy or Name.com typically charge an annual fee which needs to be renewed.
A Web Host is the virtual space where your website “lives.” Webhosting packages are usually offered at a minimal fee depending upon your needs.
Content Management Systems are usually the next step in setting up your website, a popular choice is WordPress, which not only is free it is easy to learn and maneuver.
You can choose a theme from WordPress for your website or you can have your website designed and built from scratch for a fee.
Once your website is set up the content needs to be added. Your website should have been designed in such a way that you know where the content goes when the website goes live.
Content is vital to your website success. You can write your own content but hiring a professional can make all the difference in the success of your website.
Fresh and engaging content stimulates interest in your website which in turn stimulates interest in your product or service.
Orangehat will work with you to strategize your content and manage your SEO to maximize your exposure and generate traffic.