It’s not “Dancing with the Stars” for sure.

Google dancing with Panda and Penguin is full of terms and lingo that would make any novice squirm with questions. How do we do the Google dance with Panda and Penguin?

Lets talk about who they are or rather what they are. Panda was created by Google to monitor site quality. Panda is a new ranking factor. Is the site worth searching for, does it meet the required standards set by Google? Google calls this “high quality sites algorithm.” An algorithm is used as a measurement of a Web site to determine its relevance on the Internet.

When the change rolled out in 2011 there were many unhappy site owners. Panda began blocking sites that didn’t meet their criteria. New updates to Panda continue to roll out which are said to be even more “finely targeted.”

Penguin was created to look for suspicious links, schemers. Penguin launched in April 2012 to catch spammers who buy links or obtain them through link networks for the purpose of boosting rankings. Penguin update 2.0 which was released in May 2013 hit hard on pornagraphy sites, game sites, big brand sites, believe it or not The Salvation Army and

A word to the wise, be diligent what is allowed on your site.

Even spelling is important to quality content. Empty content, words to fill space for the sake of creating content doesn’t work. Creating quality content works and will work for you.

Orangehat is about SEO content and creating marketing strategies to optimize your website traffic which improves sales, gets your business noticed, and creates a win/win situation.

This is a process that involves both you the client and Orangehat.

Let Orangehat perform a free Website SEO audit and show you Live Client examples. We are ready, willing and able to work for you.

Call us at 800-788-8596.

Agent Orange: SEO Consultant

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agent October 7, 2013 0 Comments

The chairperson of spam search in Google, Matt Cutts, had taken out a recent video lately, based on the subject of misconception in the optimization industry. To sum up, Matt had shown three topics in this video:

  1. Confusing algorithms of SEO with refreshments of data
  2. Panda and Penguin system are not mercenary for this website
  3. The web optimization industry focuses too much on link building and other search engines.

Updates on Algorithm along with refreshments of data:

Another misconception about which Matt has thrown light upon is confusing algorithmic coding, refreshing data with search engine optimization. This topic is already covered before. An algorithm is a trick by which the Google search engine changes the way it ranks the search engines and results.

It filters the website according to the index. It is updated from time to time. The recent penguin update was on the algorithm update. Before this, the penguin 2 or penguin 3 was just the refreshment of data.

Updates of Penguin and Panda do not procure Google any monetary profit:

Many people are having such ideas that the Panda and penguin updates generated by Google increases its income to a certain extent. Matt differed on this point saying this to be untrue because the algorithms consist of results in organic search and it has no relation with revenue generation.

Instead, Matt added the Panda could decrease the revenue for Google because it would not accept all the sites from the web taking recourse in filtering and thus it lowers the revenue generated from the Ad Sense.

Matt went on explaining how Google focuses on long-term objectives by increasing the happiness of the searchers. It is done in such a way so that they come back again for searching. Google never makes short-term monetary goals.

Too much, focus on search engines and link building:

Matt discussed at the end how the SEO companies focus mainly on search engine and related link building to achieve higher ranks among the web pages. Matt said they could use this time to make people more aware about their website through social networking.

Then he tells us about the history of most popular sites on the net. All those sites have got famous by using the user-friendly approach among its users. The user-friendly experience can cut a niche in the web market.

These suggestions also go to those web-building companies who are starting everything for just a start up.

Agent Orange: SEO Consultant

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agent June 14, 2013 0 Comments

SEO is not so bad!

Orangehat knows SEOSearch engine optimization is here to stay, like it or not—though some people would admit they’re burnt out already. SEO is essentially the bread and butter of getting your site noticed on the Internet.

There’s plenty of resources on the Internet urging webmasters to use SEO. Without it, many people would not have a sure-fire way to get their website noticed by other people. So, why are people becoming burnt out?

Why People Think They Hate SEO

People are simply tired of the information coming from all directions about SEO. As Google and other search engines figure out better ways to combat black-hat and even white-hat SEO techniques, more SEO experts and enthusiasts are figuring out more ways to win their battle against getting consistent web traffic.

SEO is necessary, and as necessary as SEO may be, there’s plenty of negative factors associated with the practice. These are the elements people outright hate about the practice.

Many, though not all, resources simply over-advertise the perks of SEO. Some people even imply that using SEO leads to instant and free web traffic overnight. What many resources fail to mention is using SEO right takes time and some money. When eager new webmasters try SEO and don’t understand why things aren’t happening overnight, it fast becomes discouraging—and it is.

Why People Don’t Actually Hate SEO

Search engines like Google love quality content—even rewarding websites for producing good content by helping them rank better on their search engine results pages.

Search engine optimization is an asset to promoting a website for a business or service—and even yourself. It’s typically used in conjunction with social media to form a viable content marketing campaign. Nowadays, it’s even intrinsic to the practice.

Search engine optimization is useful. It’s great to use for your website. It’s a perfectly legitimate method of generating web traffic. No one honestly should be discouraged from using SEO, since it’s beneficial to getting good web traffic and improving the quality of your website.

Are you getting enough traffic and exposure online? Get a free website analysis and live client examples from Orangehat or call 800-788-8596 today!

Orangehat Content Marketing, SEO, and social media marketing

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agent March 14, 2013 0 Comments

There is no way around good SEO

Ever since SEO has become the most potent weapon for Internet marketers, there have been thousands of people trying find out new ways to trick the Google’s Webmaster Guidelines and have engaged in, what can be at best called shady practices, to get better search engine page ranks. While the primary objective of any content marketing strategy or social media marketing is to eventually create a dominating presence in the virtual world, especially in search results, yet the route taken by SEO experts or content marketing specialists cannot be questionable or illegitimate in the eyes of Google.

There had been a lot of speculation recently that Google penalizes sites that are critical of Google or speak unfavorably about Google’s services, principles and policies. Matt Cutts has clarified that Google has no such policy of penalizing a site that is critical of the company or the search engine giant’s policies but he reiterated that repeat offenders with the clear intention of violating the norms set out by Google Webmaster Guidelines would certainly fall under the scanner and might be hammered down.

It has to be seen from the perspective of websites being devastated because no SEO strategy, content marketing idea or social media dominance can make a tinge of a difference if Google decides to penalize a site and brings its ranking crashing down. Having said that, there have been SEO practices that used names of the likes of Google and other reputed sites or companies to squeeze through the search engine algorithms and get a higher ranking, not by the virtue of content or the ranking of the site but with the help of the presence of essential words that people look for.

Google is all out to penalize all sites that do not have good SEO strategies and if you are working on content marketing or a new SEO strategy, stay in line with Google’s policies.

Don’t let Google trash your site, call us today or fill out our form for free consultation and client examples!


Orangehat Content Marketing, SEO, and social media marketing

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agent March 7, 2013 0 Comments

The 3 Hidden Ramifications Of The Google Panda Update

Orangehat Panda and Penguin

Being the largest search engine online, Google is subject to a constant stream of SEO strategies and tactics whose aims can be universally summed up with five words: reach the number one spot. Many of these tactics are unethical (blackhat) and may result in a poor quality search result when a user queries certain keywords. Due to this any many other reasons, two years ago Google came out with one of its most comprehensive algorithm updates so far: the Google Panda update.


From that point forward, the search engine optimization industry, online publishing and online marketing have never been the same. As with any update, there are just a few sites that benefit greatly from the change, some that remain unaffected, and a slew of websites that disappear into the dark abyss of the dreaded Google sandbox, where they will forever remain in complete obscurity. Beyond just affecting the amount of traffic they get and their rankings, the Panda update forced some companies to completely re-brand their names or simply exit out of their respective industries altogether. Here is a closer look at some of the winners and losers of the algorithm change:

1.) The Coup De Grâce Suffered By

Perhaps no other user-generated content site suffered a bigger blow in the SERPs than Hubpages. With over a million articles posted, it was the true definition of a content farm. A cursory look at their SearchMetrics traffic analysis page indicates that the site went from a rising 200,000 views a day to less than 8,000 over the course of one day – April 7th 2011. It has never recovered from that blow and the company executives are still searching for a viable long term solution.

2.) Learn Anything From Not Anymore

Maholo was started in 2007 as a human-curated search engine where people could write the content pages that would match some of the most popular trending and search terms. They were hit hard, very hard in April and effectively went from over 100,000 views per day to zero. As the founder Jason Calacanis states,

… we’ve sunset that brand and we’ve given up on an adsense ad-driven business model. We’ve worked hard on higher quality videos and apps with solid success… We’re going to launch a new product called in Q2/Q3 that requires 0% of exposure to search. We learned a LOT from the Panda update, and the #1 thing is have your own direct base of customers.

3.) Other Big Losers That Learned Their Lessons

Among the list of the heavily affected include (but are not limited to):

Even though we’ve only examined some of the most well known websites in existence that are thousands of times larger than the scope of the average webmaster, the harsh lessons learned by these companies can be used by anyone in any stage of their online marketing career. As a very smart man once said, it’s never a good idea to build a business model around getting traffic from a single source.

Orangehat was specifically developed to help businesses navigate through the new online market. We have painstakingly experimented with various methods to develop one tried and trued method. That is content development and social sharing.

Give us a call today, or sign up for a free audit and client examples and see for yourself!


Mr. Orange: SEO Consultant

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agent February 27, 2013 0 Comments

Author Rank is Google’s new way to prove page quality and authority.

In the world of SEO, it just seems that we’re constantly bombarded with updates and new technologies from the search engines. In fact, it’s reported that Google updates their algorithm nearly 500 times a year! With all of this, it is tough to know what’s what, how to do it, as well as when to start. All one can really do is stay diligent and read SEO blogs like this everyday to get a clearer picture of what’s coming.

Author Rank is indeed on its way, and if you want to stay relevant, you need to learn what it is, why you need it and how to prepare.

Google wants to leverage authors as a factor in ranking pages and sites so that the experience for users  is easier to find the work of their favorite writers.  Getting a head start in the Author Rank process and staying proactive, you will have a great opportunity to rank higher as author profiles are not being practiced very widely yet.

It is highly likely your competitors haven’t looked into Author Rank markup yet.

How Author Rank Works

In Google’s words (Author rank was originally Agent Rank)

The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.

Here is a nice graphic from Mike Arnesen’s Author Rank post on SEOMOZ that paints a picture of the concept:

Author Rank

As you can see here, the left side is before and the right is after. What is happening in this example is the authors that have setup the Author Rich Snippets are being rewarded. They have author rich snippets integrated into their page or post and this allows them to show a photo, give the name of the author, how many people are following this author and more content from the author. Author Rank adds a lot of credibility to the content and Google will reward that.

Which ones in the example look like a credible source? Which would you choose to view?

How to prepare for Author Rank.

There’s only one way to make sure you’re ready, and I wrote about it in my post about author rich snippets as they help will help with Author Rank. Follow the steps in that post, and you will be ready!

As I mentioned above, SEO, search engines, content marketing is not the easiest subject to tackle. GuruBloggers is here to help you learn or assist! So subscribe to our blog and newsletters to stay on top of the trends or give us a call if you need our assistance with your business marketing needs. We are here to help you!

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agent September 26, 2012 0 Comments