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When people search for content on this popular engine. This is something that has continued to evolve quite a bit, but the biggest change up to this point is yet to start showing the kind of effects it will have on websites. The algorithm is going to be such a powerful change in the long run, that it has been labelled “Mobilegeddon”.
This algorithm comes in response to the always growing number of mobile users that are now surfing the web on a daily basis. A number that is expected to match that of PC users by the year 2018.
The biggest reason why you need to make sure that your website is mobile friendly and has a responsive design, is that once with the implementation of Mobilegeddon, your website will only show up in the mobile search results on Google if your site has been adapted for mobile users.
This means that if your website has not been adapted to a responsive design, it will not be displayed in the search results at all. This is something that you really want to avoid because a very large number of internet users are not using their phones to browse the net. This means that you might be missing out on thousands of users who are only going to be given results from pages that have been properly updated.
Any business that wants to get make sure that anyone can see their content from any kind of device, is going to have to make sure that their design is updated with a professional responsive design. This is not the kind of update that you should consider optional. This is essential if you want to survive in the modern world.
I started blogging while helping a friend with some temporary content and I haven’t stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education.
Some of my biggest fears when I became interested in blogging: How do I keep up with successful bloggers? How do I stay motivated and inspired? How do I continue producing fresh quality content without burning out?
I am sure many bloggers have different tricks to stay in the game, here is what helps me:
For someone who works so much (while trying to wear ten other hats), this not as simple as it sounds. It’s easy to lose all reading plans on your to-do list until a more convenient time, *actual* work has to be completed first.
Keep in mind, a key component to healthy and necessary competition is regularly seeing someone else’s work and staying on top of industry trends. This also prevents you from becoming burned out and provides new ideas.
This isn’t only focused on keeping up with expert articles and professional resources. It’s about reading itself.
Reading allows me to refresh my mind, switch gears, and make way for motivational ideas to emerge . It’s also the most efficient self-development and personal growth tactic I have personally experienced.
How do I find time to read, when sleep is a luxury I can’t afford?
Learn to read fast. I have become a pro at reading, especially when it comes to reading industry news. I don’t have time to check RSS feeds: I use my trusted Moz and Hubspot tools to deliver industry news as it happens. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. If I spot something reading-worthy, I’ll click the link, scan through, the news is absorbed into my mind. One article at a time keeps me up-to-date…forever a student.
Develop your unique way to prioritize your reading list. I have tried lots of note-taking and list-building tools. They all have one problem in common: When I get busy, I don’t remember to “refer to my reading list” before beginning new projects, I also forget to remove out-dated goals. My answer: My irreplaceable inbox, something I can’t overlook!
I send links to myself and don’t clear them out until I read them. I am meticulous with keeping my inbox clean. Thus I force myself to read them as soon as I can.
The moment the idea comes to your mind and you feel good about it, jot it down. I have my “work bible” next to my desk, just a blank notepad that I house all my random thoughts.
I take note of everything that’s on my mind at that moment. I draw arrows, write down bullet points, mention tools, and examples. (By the end, I think I am the only one who can interpret the mysterious script.)
Never wait until you have enough time to write the post. If you miss that very important moment of being inspired, that article may never happen.
Do it when you feel like it. Yes, writing your ideas down in precise detail this is likely to distract you from what you are doing, but it will soon become a habit and assist you with organization.
As an active blogger who writes non-stop, feeling helpless, overwhelmed and stuck becomes a problem for us all.
That’s the reason I have other blogs that I write for my personal entertainment. My most inspirational blog is dedicated to my German Shepherd, Nala.
It keeps me motivated and helps me discover new ideas. You can always ask the blogging community for ideas and you’ll see lots of them from bloggers in your niche and outside (which helps finding other unique perspectives). I became a much more productive writer when I started using my personal blog to brainstorm.
There are more opportunities for inspiration after exposure of collective knowledge. The other two platforms I am using are:
Quora. I find this site very well organized and clutter-free (unlike other q&a sites I tried).
HARO. It hasn’t been as successful for me lately, but this is still a great way to collect quotes and opinions to discover unexpected angles for your articles.
Try a different content format.
When I am tired, bored or in a rut, I put together a video or a SlideShare deck – don’t laugh.
No time to procrastinate, so creating something visual is actually relaxing and how I get rest. It is refreshing and invigorating, especially if you know the right tools.
A few I find helpful:
Haiku Deck to create awesome Slideshare presentations
Snagit to create screen captures for video tutorials
iMovie and Animoto to edit and beautify videos
Canva to create simple infographics or visual instructions
Gifdeck and Gyazo GIF to create animated Gif instructions.
These tools are simple and productive, you don’t have to spend countless hours to create professional-looking visual content. Bloggers also tend to find inspiration in the process.
Take your website and business to the next level. Orangehat is the perfect solution for any small to mid size business wanting to compete in today’s online marketplace.
Marketers take note,this feature is designed to drive more traffic from your Facebook Page to your website: a new call-to-action button.
While this feature isn’t available to everyone just yet, it is projected to release in the U.S. over the next few weeks and worldwide in 2015. So if you don’t see it on your Page already, no worries, its on the way. Until then you can check out this post for details
Administrators for your page can choose one CTA button from a list of pre-programmed button options:
You can link the CTA button to any destination on or off Facebook to assist in meeting your business goals. The official announcement. According to VentureBeat’s conversation with a Facebook spokeswoman, Facebook will monitor the links in the same fashion they monitor current links, users can continue to report Pages with malicious links.
The location of the CTA button will makes your cover photo more imperative than ever. Be sure the color and design of your photo isn’t making the button less visible to Facebook Fans who aren’t accustomed to seeing it there. Mobile app integration may prove problematic as at the time of publishing, the CTA buttons don’t appear on the mobile app, it might be confusing to mobile users if you use your cover photo design with the new CTA button.
Visit online retailer Dollar Shave Club’s Facebook Page -to get a sneak peak, they were given beta access to the new feature and chose the “Sign Up” button linking to their home page. Dollar Shave Club’s director of acquisition, Brian Kim, reported a boost in customer acquisition efforts as a result of the CTA. He told Facebook, “Over the course of a three-week test, the Sign Up call-to-action button deliveres d a 2.5x higher conversion rate versus other comparable social placement aimed to drive new user acquisition.”
Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for long. In Addition, you are not likely to stand out among competitors.
Orangehat can perform a free audit of your website and show you current examples of our work. We can help you devise a game plan that works for you!
This includes something as simple as making sure each post contains some type of image or graphics. Yes, sometime the task can seem tedious, inevitably it could make a huge impact on your marketing goals.
Some people overlook the influence of twitter on Social Media, missing out on a powerful visual marketing platform. One A/B tests found that tweets with images get 55% more leads.
Attempting to engage with your ever-growing Pinterest following? Each blog post needs an image that readers can “pin” to Pinterest.
The ideal size for Pinterest images is 735 x 1102 pixels for a vertical image or 735 by 735 pixels for a square image. 735 pixels is the maximum width and 1102 pixels is the perfect length for an image. When you create a Pinterest image, you can embed the pin in the blog post so your readers can repin your perfectly formatted pin.
You can create albums on Facebook and Google+ that can contain hundreds of photos. These albums are perfect for large events such as conferences and parties. The more pictures you post, the more likely someone will see themselves or someone they recognize. In turn, increases the likelihood of them commenting and re-sharing the pictures with others.
There are two ways to include a graphic in a Facebook post about a story. One is to create a graphic, upload it to Facebook, and include the post URL in your caption. The second is to share a link directly to Facebook, and let it pull in the image for the story.
Since Facebook updated its algorithm, our experience is that the latter method results in far more views on Facebook (and Facebook only).
One of the most innovative features of Google+ is Hangouts on Air (HOA). This enables you to create live video interviews featuring experts and guests. Once your live Hangout is done, Google automatically turns it into a YouTube video that you can then share on all of your other social media accounts.
Give it a try! Here are two resources to help you make awesome HOAs:How to Be A Google+ Hangout Hot Shot and Take Your Google+ Hangout Series to the Next Level.
We hope this gives you some fresh ideas and new ways to incorporate visual marketing into your social media plan.
In January 2012 it was reported that the site had 11.7 million users, the fastest in history to pass the 10 million user mark. The site averages about 11 million visitors per week, the highest percentage of those visitors are females.
Recipes are very popular, do it yourself projects, crafts, fashion and parenting are all very high ranking in top shared content.
The IPad is the choice of device for Pinterest users and most are busy on Pinterest at night (after the kids are asleep, after home from work, etc.)
Users can save, upload, and manage images by “pinning” to their pinboard. The pin is your image, a recipe you have for extra cheesy macaroni for example, is pinned to your board, other users may repin your recipe to their board and so on.
Think about the possibilities for clothing retailers, a quick and simple way to see what your customers are pinning on their boards gives a quick interpretation of what styles they are planning to buy.
In turn the marketing strategies and style trend analysis provide valuable feedback and this information can be collected and sold as marketing analysis, bringing even more worth to Pinterest. As of February 2013, Pinterest was valued at $2.5 billion.
On top of all the financial value and advertising, Pinterest users have fun pinning and sharing information.
Shouldn’t your business find a way to use this genius slice of social media?
Orangehat is helping others just like yourself use these fast growing far reaching tools.
We can help you too. Call us for a free website analysis, find out what others are doing and how well these strategies are working for them.
What are you waiting for?
If you are a bakery for instance, would you think that articles about how to treat fleas on dogs would be good for driving traffic to your bakery website?
So should your articles be based on the general theme of your business or services on your website. This is one way you can target your audience.
As a business owner you should know better than anyone else what keywords are associated with your business.
Research for keywords related to your product or service area. You could have overlooked some important keywords.
This is an ongoing process, not just a once every six months project.
Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for very long. You are also not likely to stand out against competitors as someone who knows their product or service very well.
Orangehat can perform a free audit of your website and show you live examples of our work. We can help you come up with a plan that will work for you.
Believe it or not there are many businesses out there don’t have a website and don’t use Internet for advertising. Say What????
In these days of push a button technology it seems rather extreme that anyone would even dare think of being without a website and all it has to offer for the business.
The Internet is here to stay.
The Internet reaches a wide audience quickly. Through the Internet you can increase awareness of your product, and you can increase interest in your brand very quickly with the right marketing strategies.
You can target a specific audience using the internet. Have a product that is specifically designed for a teenager? Using clever strategies to personalize your message to your targeted audience.
An undecided internet shopper may look at your product, go away and come back easier than when making trips back and forth to a store. With online purchasing the convenience makes it that much more popular.
Marketing your website using the Internet is relatively inexpensive. For very little investment you can create quite a marketing campaign. Your business becomes more visible.
Offering incentives online such as promo code discounts, shopper rewards, or free shipping are all ways to generate business on your website.
Let Orangehat perform a free website analysis. If you are not fully using your website marketing strategy to its greatest potential you are losing money!
It is estimated 51% of shoppers will research online before visiting a store to purchase and another 44% will visit online and purchase (that leaves a few folks going back and forth.)
The main goal of a website is to attract visitors to your site, keep them coming back and turn them into returning customers.
When setting up a website often one of the first steps is to purchase a domain, which is basically the name and identity of your website. Popular domains such as GoDaddy or Name.com typically charge an annual fee which needs to be renewed.
A Web Host is the virtual space where your website “lives.” Webhosting packages are usually offered at a minimal fee depending upon your needs.
Content Management Systems are usually the next step in setting up your website, a popular choice is WordPress, which not only is free it is easy to learn and maneuver.
You can choose a theme from WordPress for your website or you can have your website designed and built from scratch for a fee.
Once your website is set up the content needs to be added. Your website should have been designed in such a way that you know where the content goes when the website goes live.
Content is vital to your website success. You can write your own content but hiring a professional can make all the difference in the success of your website.
Orangehat will work with you to strategize your content and manage your SEO to maximize your exposure and generate traffic.
Google, as promised, launched its latest algorithm, just as the company celebrated its 15th anniversary.
The advantages of Hummingbird are that your entire search will be read instead of just a few words. For example, lets say you are searching for a restaurant that serves vegan dishes in Nashville, TN for under $10. In the past you might type in restaurants, Nashville, TN then a second search saying vegan restaurants under $10 once the list of restaurants is returned.
With Hummingbird, feasibly, you will be able to type “restaurants in Nashville, TN serving vegan meals for under $10” and get a list of restaurants that are just that.
Using Hummingbird the entire query is supposed to be read and quickly return your search results. The goal is to be faster and meet what people are searching for. At this time, whether the claims are working exactly as hoped is to be determined. Google officially released the information around their 15th anniversary so the official statistics are still undetermined.
Content will need to be not only keyword oriented but quality content information that answers questions people are asking.
Quick, word filling content of little meaning will be a thing of the past. Content that engages the audience, answers questions, provides solutions will make the cut. Orangehat is your source for quality SEO content.
Call us for a free website audit and see live samples of our work. See the difference between quality and quantity content.