Facebook continues to demand attention as they announce a new feature that will roll out in 2015

Marketers take note,this feature is designed to drive more traffic from your Facebook Page to your website: a new call-to-action button.

While this feature isn’t available to everyone just yet, it is projected to release in the U.S. over the next few weeks and worldwide in 2015. So if you don’t see it on your Page already, no worries, its on the way. Until then you can check out this post for details

How Does It Work?

Administrators for your page can choose one CTA button from a list of pre-programmed button options:

  • “Sign Up”
  • “Shop Now”
  • “Contact Us”
  • “Book Now”
  • “Use App”
  • “Watch Video”
  •  “Play Game”

You can link the CTA button to any destination on or off Facebook to assist in meeting your business goals. The official announcement. According to VentureBeat’s conversation with a Facebook spokeswoman, Facebook will monitor the links in the same fashion they monitor current links, users can continue to report Pages with malicious links.

The CTA will be displayed in a fixed location: the top of your business Page, to the left of the Like button.

The location of the CTA button will makes your cover photo more imperative than ever. Be sure the color and design of your photo isn’t making the button less visible to Facebook Fans who aren’t accustomed to seeing it there. Mobile app integration may prove problematic as at the time of publishing, the CTA buttons don’t appear on the mobile app, it might be confusing to mobile users if you use your cover photo design with the new CTA button.

Facebook Call To Action button

Visit online retailer Dollar Shave Club’s Facebook Page -to get a sneak peak, they were given beta access to the new feature and chose the “Sign Up” button linking to their home page. Dollar Shave Club’s director of acquisition, Brian Kim, reported a boost in customer acquisition efforts as a result of the CTA. He told Facebook, “Over the course of a three-week test, the Sign Up call-to-action button deliveres d a 2.5x higher conversion rate versus other comparable social placement aimed to drive new user acquisition.”

Keep an eye open for the new CTA button on your business Facebook page in order to take advantage of the new feature.

Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for long. In Addition, you are not likely to stand out among competitors.

Orangehat can perform a free audit of your website and show you current examples of our work. We can help you devise a game plan that works for you!

Give us a call and see what we can do for you, at 800-788-8596.

photo credit: mkhmarketing via photopin cc

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agent December 17, 2014 0 Comments

Visual Marketing is becoming a must when posting to Social Media.

This includes something as simple as making sure each post contains some type of image or graphics.  Yes, sometime the task can seem tedious, inevitably it could make a huge impact on your marketing goals.

 Tweet, Tweet

Some people overlook the influence of twitter on Social Media, missing out on a powerful visual marketing platform. One A/B tests found that tweets with images get 55% more leads.

tweet for SEO

photo credit: opensourceway via photopin cc

Adding an image alone, can almost double its impact.

Submit To Pinterest

Attempting to engage with your ever-growing Pinterest following? Each blog post needs an image that readers can “pin” to Pinterest.

pinterest for SEO

photo credit: Wicker Paradise via photopin cc

The ideal size for Pinterest images is 735 x 1102 pixels for a vertical image or 735 by 735 pixels for a square image. 735 pixels is the maximum width and 1102 pixels is the perfect length for an image. When you create a Pinterest image, you can embed the pin in the blog post so your readers can repin your perfectly formatted pin.

Photo Albums

You can create albums on Facebook and Google+ that can contain hundreds of photos. These albums are perfect for large events such as conferences and parties. The more pictures you post, the more likely someone will see themselves or someone they recognize. In turn, increases the likelihood of them commenting and re-sharing the pictures with others.

Images improve your SEO

photo credit: sean dreilinger via photopin cc

 Ready, Set, Tag!

Company Christmas album equals brand awareness

Automate Facebook Graphics

There are two ways to include a graphic in a Facebook post about a story. One is to create a graphic, upload it to Facebook, and include the post URL in your caption. The second is to share a link directly to Facebook, and let it pull in the image for the story.

Since Facebook updated its algorithm, our experience is that the latter method results in far more views on Facebook (and Facebook only).

Don’t Just Hangout on Google +

One of the most innovative features of Google+ is Hangouts on Air (HOA). This enables you to create live video interviews featuring experts and guests. Once your live Hangout is done, Google automatically turns it into a YouTube video that you can then share on all of your other social media accounts.

Give it a try! Here are two resources to help you make awesome HOAs:How to Be A Google+ Hangout Hot Shot and Take Your Google+ Hangout Series to the Next Level.

social media and SEO

photo credit: Jason A. Howie via photopin cc

We hope this gives you some fresh ideas and new ways to incorporate visual marketing into your social media plan.

Visit Orangehat blog for more SEO tips

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agent December 11, 2014 0 Comments