Target Your Audience
What are the best ways to make sure you are targeting the audience you want with your SEO content?
If you are a bakery for instance, would you think that articles about how to treat fleas on dogs would be good for driving traffic to your bakery website?
So should your articles be based on the general theme of your business or services on your website. This is one way you can target your audience.
Using keywords that customers use when searching for you is another way to target your audience.
As a business owner you should know better than anyone else what keywords are associated with your business.
Research for keywords related to your product or service area. You could have overlooked some important keywords.
Search engines like fresh content.
This is an ongoing process, not just a once every six months project.
Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for very long. You are also not likely to stand out against competitors as someone who knows their product or service very well.
Orangehat can perform a free audit of your website and show you live examples of our work. We can help you come up with a plan that will work for you.