Facebook continues to demand attention as they announce a new feature that will roll out in 2015

Marketers take note,this feature is designed to drive more traffic from your Facebook Page to your website: a new call-to-action button.

While this feature isn’t available to everyone just yet, it is projected to release in the U.S. over the next few weeks and worldwide in 2015. So if you don’t see it on your Page already, no worries, its on the way. Until then you can check out this post for details

How Does It Work?

Administrators for your page can choose one CTA button from a list of pre-programmed button options:

  • “Sign Up”
  • “Shop Now”
  • “Contact Us”
  • “Book Now”
  • “Use App”
  • “Watch Video”
  •  “Play Game”

You can link the CTA button to any destination on or off Facebook to assist in meeting your business goals. The official announcement. According to VentureBeat’s conversation with a Facebook spokeswoman, Facebook will monitor the links in the same fashion they monitor current links, users can continue to report Pages with malicious links.

The CTA will be displayed in a fixed location: the top of your business Page, to the left of the Like button.

The location of the CTA button will makes your cover photo more imperative than ever. Be sure the color and design of your photo isn’t making the button less visible to Facebook Fans who aren’t accustomed to seeing it there. Mobile app integration may prove problematic as at the time of publishing, the CTA buttons don’t appear on the mobile app, it might be confusing to mobile users if you use your cover photo design with the new CTA button.

Facebook Call To Action button

Visit online retailer Dollar Shave Club’s Facebook Page -to get a sneak peak, they were given beta access to the new feature and chose the “Sign Up” button linking to their home page. Dollar Shave Club’s director of acquisition, Brian Kim, reported a boost in customer acquisition efforts as a result of the CTA. He told Facebook, “Over the course of a three-week test, the Sign Up call-to-action button deliveres d a 2.5x higher conversion rate versus other comparable social placement aimed to drive new user acquisition.”

Keep an eye open for the new CTA button on your business Facebook page in order to take advantage of the new feature.

Your website is your opportunity to grab the attention of your customers. If your content is full of mistakes, facts that aren’t accurate or interesting, you are not likely to keep your customer’s interest for long. In Addition, you are not likely to stand out among competitors.

Orangehat can perform a free audit of your website and show you current examples of our work. We can help you devise a game plan that works for you!

Give us a call and see what we can do for you, at 800-788-8596.

photo credit: mkhmarketing via photopin cc

Read More
agent December 17, 2014 0 Comments

Content marketing is a marketing strategy

Orangehat knows content marketingThis form of marketing involves creating and publishing media content to acquire new customers.

This informative content, useful or entertaining, can be presented as news, blogs, videos, white papers , ebooks, graphics, case studies, guides, systems Q , photos, forums, press releases, etc..

Content marketing is especially developed on the web so that it differs from advertising, which is traditionally displayed as advertising through the means of banners and images on websites.

Businesses write about real scenarios often using storytelling on their sites, then distribute the new information to the different social networks. They then can engage in a real conversation with their community of fans or customers. Building Trust and Loyalty.

Content marketing is not focused on the sale , but simply communicates with customers and prospects with programs that promote elements of brand equity. Many online marketing campaigns will feature social responsibility, cultural heritage, and their ability to innovate.

This marketing channel is distinguished from advertising that must sell (spot, banner advertising , product placement ) and sponsorship that brings visibility.

Content marketing sends a relevant message about your product or your service at the right time, to the right people. Subtly done, it will directly improve performance and reader demand (potential prospects).

By creating great content, you can create more openings for a sale, generate traffic to your website, promote your brand and educate customers and prospects about your offers.

Follow these six tips to maximize your marketing efforts:

  1. Say goodbye to the promotion – Do no promotion. Promotional materials are neither exciting nor inspiring. promotion is anti-marketing content.
  2. Be relevant – Content that is not relevant or does not provide a strong interest in the player,  will not bring any success. when you write content, make sure it will be useful to the reader.
  3. Fill empty – Content marketing must answer a question or a problem. A really useful information can even be used at the conclusion of the sale.
  4. Think editorial quality – A poorly written thought can be misinterpreted and can also damage the reputation of the company. Take the time to make sure that your content is presented in a thoughtful way and has no error, the substance and form.
  5.  Follow your goals – Keep your objective in mind. No need to waste your time and resources to create content not going in the direction of your goals.
  6. Provide evidence – You create content related to your business goals, so it can move to the subjective. Make sure that each piece of your content is created or supported by evidence, quotes, stories, statistics, studies.

Writing and publishing articles can generate targeted traffic to your site over a long period of time. Write articles belonging to the theme of your site and submit them to the digg-like or article directories. This allows your items to receive a very high visibility.

In the best case, your articles will be published all over the Internet by other website owners and blogs that need content for their own sites, blogs or newsletters. Writing  articles also helps to build backlinks (links pointing to your site) and build your reputation as an expert in your field.


  • This strategy is good for SEO.
  • Blogs and websites that cite your articles have a common or related subject are so good backlinks.
  • This is a great technique if you prefer quality over quantity.

Need help with your Content Marketing? Orangehat are the experts and we are here to help your business grow. 

Call us today 800-788-8596

Read More
agent June 24, 2013 0 Comments

SEO is not so bad!

Orangehat knows SEOSearch engine optimization is here to stay, like it or not—though some people would admit they’re burnt out already. SEO is essentially the bread and butter of getting your site noticed on the Internet.

There’s plenty of resources on the Internet urging webmasters to use SEO. Without it, many people would not have a sure-fire way to get their website noticed by other people. So, why are people becoming burnt out?

Why People Think They Hate SEO

People are simply tired of the information coming from all directions about SEO. As Google and other search engines figure out better ways to combat black-hat and even white-hat SEO techniques, more SEO experts and enthusiasts are figuring out more ways to win their battle against getting consistent web traffic.

SEO is necessary, and as necessary as SEO may be, there’s plenty of negative factors associated with the practice. These are the elements people outright hate about the practice.

Many, though not all, resources simply over-advertise the perks of SEO. Some people even imply that using SEO leads to instant and free web traffic overnight. What many resources fail to mention is using SEO right takes time and some money. When eager new webmasters try SEO and don’t understand why things aren’t happening overnight, it fast becomes discouraging—and it is.

Why People Don’t Actually Hate SEO

Search engines like Google love quality content—even rewarding websites for producing good content by helping them rank better on their search engine results pages.

Search engine optimization is an asset to promoting a website for a business or service—and even yourself. It’s typically used in conjunction with social media to form a viable content marketing campaign. Nowadays, it’s even intrinsic to the practice.

Search engine optimization is useful. It’s great to use for your website. It’s a perfectly legitimate method of generating web traffic. No one honestly should be discouraged from using SEO, since it’s beneficial to getting good web traffic and improving the quality of your website.

Are you getting enough traffic and exposure online? Get a free website analysis and live client examples from Orangehat or call 800-788-8596 today!

Orangehat Content Marketing, SEO, and social media marketing

Read More
agent March 14, 2013 0 Comments